Think Like Your Clients
“Simply doing what you know to be a bad idea in order to get the business serves no one.” – Robert Thomas Bethel, corporate turnaround specialist When Stacey Hanke asks her clients why they choose her company to help build the leadership and communications structures within their businesses, the responses are exactly what you would […]
Spoke in the Wheel
“The goal of any omni-channel campaign is nudging people along in their decision-making process – that means making it as efficient as possible.” The numbers are staggering. There are more than 9 billion connected devices in operation today that generate 2.5 quintillion bytes of new data daily. That doesn’t take into account the many other […]
Anticipation
“Wisdom consists of the anticipation of consequences.” -Norman Cousins In the early part of 2008, Anheuser-Busch announced the addition of a new beer – Bud Light Lime – into its brewing portfolio. The launch, backed by a $35 million ad campaign, was aimed at going after a new business sect, including consumers who attended occasions like backyard barbecues. […]
Matchmaker
It’s a relationship that Bill Schiemann thinks about a lot. After giving a speech at a human resources-related function, he was introduced to a couple of executives who were taken by his presentation. A little while down the road, they called him to pick his brain about an issue they were dealing with. Never shy […]
The Lesson of the Lemming
Jimmy Kimmel said it. The star of ABC’s widely popular late night talk show, “Jimmy Kimmel Live!,” joked right there on the air that when he dies, he’d like his ashes to be buried in a S’well bottle. Say what? Say S’well. The $45 water bottle is the brainchild of Sarah Kauss, founder and CEO […]
The Prism
It’s all about human behavior triggers. That’s one of the first things John Sisson will tell you when the topic of connecting with your consumers comes up. His firm, the Wilde Agency, works closely with its diverse client base to devise the perfect strategies for influencing consumer behavior. Find out how the consumer likes to […]
Legacy
“You’ve got to start with the customer experience and work back toward the technology – not the other way around.” – Steve Jobs Mint is the master of all things financial. The personal budgeting app makes managing your personal finances a cinch by automatically pulling all of your financial information into one place. Everything right […]
