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January 2010 Cover DIGITAL ISSUE: JANUARY 2010

Are you being heard? It gets pretty difficult to get noticed in a day where millions of messages are bombarding us all. In the January digital issue, CANVAS takes a look at how you can differentiate yourself from all the noise. In addition, an HP sponsored article details the skills needed to sell digital. We tossed in a some relevant insights around print, marketing, and environmental issues. All in all, reading this issue of CANVAS Digital will help you to be heard in 2010. Enjoy!


February 2010 Editorial Preview
• Culture Eats Strategy for Breakfast
• Reinventing Yourself
• Getting Through to Prospects: Buyers Tell You Why They Take Calls
• Brian Sullivan Insights

Relevant Insight
Why Effective Word-of-Mouth Disrupts Schemas
Just Make Sure the Disruption Stays Tied to Foundational Brand Truths…
How to Be Successful With New Web Initiatives
One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality…
E-mail secrets & lies: The call to action
The wrong call to action or design can sink a campaign…




HP

Wausau

Manroland

Sappi

Interlink One

Millmar Paper


Unisource

Finch

2010 Dscoop

Cyndie Shaffstall