CANVAS is the first and only magazine for the print sales and marketing professional.  It is an exciting foray into the realities of today’s printing and communication industry.  For the first time, there is a publication that focuses on what is truly relevant to the world of the graphic arts sales professional.  We endeavor to reinforce the efforts of every sales person through exploration of intelligent sales techniques, marketing models, and best practices.  By delivering the insights of industry leaders and sales and marketing experts, CANVAS will provide education, motivation, and information designed to support the printing and graphic arts industry as never before.

CANVAS is committed to the printed word, as well as building a stewardship within the community that supports it. It will focus on what is important to print sales people and the ever-changing environment in which they sell. This is not a traditional “trade” magazine. Our objective at CANVAS is to provide information and tools designed to improve the performance of the sales professional directly.

CANVAS will act as a conduit of information that offers great sales insights, opinions from industry leaders, and varying perspectives from a community of experts in sales strategies, marketing techniques, economic variables and emerging trends. On a regular basis, these experts will appear as guest columnists.

In addition, our new website will be the home of more fabulous content researched and created by the team at CANVAS. The resulting articles will contain interviews from progressive sales people, suppliers, and trade leaders.  Also, we are happy to provide specific tools we have gathered in order to help facilitate your growth.  Items like white papers, templates, and survey results will allow you to focus on developing your sales performance dreams.

We at CANVAS are proud to serve this great industry and would like to ask you to share your stories and insights with us directly.  Sharing best practices from the most thoughtful sales and marketing people in our industry will allow us all to advance the printed word.  Thank you for visiting our site and supporting the tremendous power of print.

Mark R. Potter, Publisher