In response to Mark’s column on “The Great Reboot,” what have you or your organization done to start over or move forward? What does the industry need to reboot? Please feel free to make any comments on this weeks Notes.
I agree Mark, I’ve seen it said quite often in the last year. We need to start over and work with what we have and work on what our clients are buying vs. whats worked in the past.
Some companies are looking at VDP to increase their ROI and more importantly, gain some measureability of “their bang for their buck”.
Whereas other companies that were planning on the VDP route are now trimming back to a project here or a project there with hopes of saving money.
It’s a very challenging time and success can be measured by your attitude – are you rebooting or did your hard drive crash?
Set your goals, make your investment, follow the physics principals of the fulcrum,
balance or equilibrium, with a little more weight on one side the other side starts
to rise. The more weight to one side the higher the other side goes. However, if
you add to fast you know what happens. So, plan with the great advice that is
available, execute your plan with all your might and see what happens.
Good info, Mark. We should get together and chat again soon. I think what you are doing is a great service to the industry. Things have changed, and many (if not most of them) things, many industries, and markets will either never come back, or will simply never be the same again.
I liken the current economic climate to the meteor that hit the earth, and killed off the dinosaurs. The smaller, more nimble, more efficient, and more intelligent creatures that emerged were better equipped to survive and thrive in their new environment.
Stop being a dinosaur, and become a small, furry mammal!
Thanks for the thoughtful comments guys. It isn’t going to be easy and it probably isn’t for the faint of heart. Building real value takes time. The days of the quick buck are gone. And, hopefully, the days of self preservation are gone too.
Mark: You have a follower of CANVAS, maybe even a handful. The ones paying
attention to your suggestions have a better chance of survival according to me
than those who don’t read CANVAS and the info you provide for free. It just doesn’t
get any better. Tom
Mark,
Spot on! As we have discussed, the current economic landscape is providing many, many opportunities for those willing to step out and put forth the effort required to offer real value to their customers.
May 4th, 2009 at 9:36 AM
I agree Mark, I’ve seen it said quite often in the last year. We need to start over and work with what we have and work on what our clients are buying vs. whats worked in the past.
Some companies are looking at VDP to increase their ROI and more importantly, gain some measureability of “their bang for their buck”.
Whereas other companies that were planning on the VDP route are now trimming back to a project here or a project there with hopes of saving money.
It’s a very challenging time and success can be measured by your attitude – are you rebooting or did your hard drive crash?
Thanks for your thoughts.
May 4th, 2009 at 9:53 AM
Set your goals, make your investment, follow the physics principals of the fulcrum,
balance or equilibrium, with a little more weight on one side the other side starts
to rise. The more weight to one side the higher the other side goes. However, if
you add to fast you know what happens. So, plan with the great advice that is
available, execute your plan with all your might and see what happens.
May 4th, 2009 at 9:56 AM
Good info, Mark. We should get together and chat again soon. I think what you are doing is a great service to the industry. Things have changed, and many (if not most of them) things, many industries, and markets will either never come back, or will simply never be the same again.
I liken the current economic climate to the meteor that hit the earth, and killed off the dinosaurs. The smaller, more nimble, more efficient, and more intelligent creatures that emerged were better equipped to survive and thrive in their new environment.
Stop being a dinosaur, and become a small, furry mammal!
May 4th, 2009 at 1:26 PM
Thanks for the thoughtful comments guys. It isn’t going to be easy and it probably isn’t for the faint of heart. Building real value takes time. The days of the quick buck are gone. And, hopefully, the days of self preservation are gone too.
May 4th, 2009 at 4:08 PM
Mark: You have a follower of CANVAS, maybe even a handful. The ones paying
attention to your suggestions have a better chance of survival according to me
than those who don’t read CANVAS and the info you provide for free. It just doesn’t
get any better. Tom
May 4th, 2009 at 9:25 PM
Mark,
Spot on! As we have discussed, the current economic landscape is providing many, many opportunities for those willing to step out and put forth the effort required to offer real value to their customers.
Keep up the great work!
Dean