This hit a nerve for me because I interviewed print buyers last week for an article in the upcoming edition of Georgia Printer. I asked one, “When was the last time a printer wowed you?” There was a long silence and then he said, “I can’t remember and I guess that says something.”
What comes out of the box looks comparable. The experience of co-creating with the customer is the differentiator and the value-adder!
I read Canvas magazine and their e-mail newsletter because it reminds me that I am doing everything right. People who want the lowest price can go online and buy it. Vision Graphix is a family owned and operated business, and that is what people get, a family member who treats them…like family. Keep up the great work Canvas!
Thanks for the nice comments Ben. I think if you are treating them like family, there is no ceiling on the kinds of things you can sell. Your personal brand will carry through and over time you can learn all the things your clients need. Thanks again.
I think “Sales People” understnad value and customers do appreciate what I am offering regardless of price, however, I don’t always think that Production Staff and Upper Managment understands value…what I mean is, it seems that they “talk the talk , but not walk the walk”. How do you over come this as a sales person, I feel I always go above and beyond and my clients trust me, but not always the company.
DP:
Walking the walk will be the key for future success. If you don’t have the stomach to invest in a long term experience for cusomters, it will be a difficult road. Everyone has to buy in. And the leader is the key. Thanks so much for your comments
March 16th, 2009 at 9:52 AM
This hit a nerve for me because I interviewed print buyers last week for an article in the upcoming edition of Georgia Printer. I asked one, “When was the last time a printer wowed you?” There was a long silence and then he said, “I can’t remember and I guess that says something.”
What comes out of the box looks comparable. The experience of co-creating with the customer is the differentiator and the value-adder!
March 16th, 2009 at 11:51 AM
I read Canvas magazine and their e-mail newsletter because it reminds me that I am doing everything right. People who want the lowest price can go online and buy it. Vision Graphix is a family owned and operated business, and that is what people get, a family member who treats them…like family. Keep up the great work Canvas!
March 16th, 2009 at 12:36 PM
Thanks for the nice comments Ben. I think if you are treating them like family, there is no ceiling on the kinds of things you can sell. Your personal brand will carry through and over time you can learn all the things your clients need. Thanks again.
March 16th, 2009 at 1:21 PM
Hello Mark,
I think “Sales People” understnad value and customers do appreciate what I am offering regardless of price, however, I don’t always think that Production Staff and Upper Managment understands value…what I mean is, it seems that they “talk the talk , but not walk the walk”. How do you over come this as a sales person, I feel I always go above and beyond and my clients trust me, but not always the company.
Thank you for you help!
March 19th, 2009 at 11:11 AM
DP:
Walking the walk will be the key for future success. If you don’t have the stomach to invest in a long term experience for cusomters, it will be a difficult road. Everyone has to buy in. And the leader is the key. Thanks so much for your comments