Loading ...Product Spotlight (August 2008)
Neenah Paper’s CLASSIC® Linen is a Sensible Luxury
As one of Neenah Paper’s popular heritage brands, CLASSIC® Linen has long been recognized for its consistent visual texture and dependability on press. This Writing, Text and Cover paper has always been available in appropriate business whites and light colors, and over the years the palette of accent colors has been modified to answer the demand for strong, corporate colors.
Because of this, CLASSIC Linen has effectively maintained its position in the market as a great choice for corporate stationery and print collateral as well as direct mail, announcements and invitations. But Neenah Paper has made some exciting changes that will create more opportunities for applications and end uses that previously might not have been considered.
Most noticeable is the updated color palette. The addition of Canyon Brown and Burgundy has created a stylish selection of accent colors that are highly receptive to metallic inks, embossing and foil stamping. But the real excitement is in the introduction of three pearlescent colors: White Pearl, Natural White Pearl, and Gold Pearl. These colors, available in both folio and cut-size, add a touch of elegance to any print project and offer the same high performance as all the CLASSIC Linen Papers. White Pearl can be flood coated with ink to create a custom pearlescent color. Gold Pearl presents as metallic but without the use of metallic inks, making it a perfect choice for certificates or invitations.
Neenah Paper also announced that all CLASSIC Linen Papers are now FSC Certified (SW-COC-000885). And yes, this includes the 99+ brightness Avalanche White as well as the new 95 brightness Recycled 100 Bright White, as in 100% post consumer. CLASSIC Linen Papers are also made 100% Carbon Neutral.
With the continued growth of the digital printing market comes the need for a wider selection of premium digital papers. To meet this demand, Neenah Paper now offers CLASSIC Linen Papers with a new Digital Finish, available in three colors, four weights, and four digital sizes. The proprietary finish works on any digital printing press, ensuring the same superior ink holdout and minimum dot gain for which CLASSIC Linen is known. To obtain Neenah Paper swatchbooks call (800) 994-5993, or e-mail samples@neenahpaper.com. For more information on Neenah Papers visit www.neenahpaper.com.
Print in the Mix Fast Facts
The following are “Fast Facts” provided by research for Print in the Mix. For more Fast Facts on topics ranging from marketing, sustainability and consumer spending, visit Print in the Mix online at www.printinthemix.cias.rit.edu.
B2B marketers spend big on custom content
• Business marketers, on average, report spending 29.4 percent of their total marketing budget for 2008 on custom content.
• Over 40 percent of marketers report increased spending on customized content marketing activities in 2008. Twelve percent decreased their content marketing spend, while 46 percent left their custom budgets unchanged.
• Business marketers report engaging in the following customized content/custom publishing activities:
Note: Respondents were allowed to select as many activities that they currently produce as part of their marketing.
Source: Junta42, in conjunction with BtoB magazine. Online survey of 150 marketing decision makers who subscribe to BtoB magazine. 150 marketers participated. Performed by BtoB, March 2008.
DoubleClick Performics’ “Green Marketing Study” finds:
• Sixty percent of online consumers surveyed consider environmental consciousness an important company trait.
• Consumers, when choosing between two similar products, report they prefer environmentally friendly products; 83 percent indicate they are extremely or very likely to choose the environmentally friendly option.
• Nearly half of survey respondents attest a willingness to pay at least five percent more for green products.
• Consumers indicate the most attractive type of environmentally conscious marketing is that which focuses on “specific user benefits” such as saving money on bills or longer product lifespan.
Boomers: Print drives online traffic
In a study of online baby boomer trends, 93 percent of the 40+ year olds surveyed said they have read an article about a Web site in print (newspaper or magazine) and have later visited the site online.
Boomers account for 78 million people in the United States and control more than 83% of consumer spending, reminding marketers that media coverage, as part of an integrated marketing strategy, remains an important element of boomer marketing.
Source: ThirdAge/JWTBOOM of 1,800 US adults, age 40 and over as reported by Marketing Charts, June 5, 2008
KODAK MARKETMOVER Business Development Services
Print service providers looking to expand and grow their digital print businesses have a powerful resource in KODAK MARKETMOVER Business Development Services. MARKETMOVER Services deliver a wide range of innovative tools, resources, and support to enable customers to maximize their return on investment in new technologies and achieve dynamic business growth. MARKETMOVER Service professionals work directly with KODAK NEXPRESS Digital Production Color Press customers in developing marketing plans, training senior management and sales representatives on new business opportunities, and supporting marketing and sales programs.
MARKETMOVER Services contain the tools and resources to turn commercial printers into marketing services providers. Because many printers today lack the internal marketing expertise necessary to identify and capture new business in vertical markets, the MARKETMOVER Services program is a critical asset in the marketing toolkit of a growing print-for-pay business. Kodak has developed the program as part of its commitment to helping its customers grow and succeed.
As part of the MARKETMOVER Services, there are seven Targeted Sales Modules: Manufacturing, Retail, Financial Services, Education, Photo Services, Advertising and Marketing Agencies, and Existing Customers (a program for marketing to an existing customer base). MARKETMOVER Targeted Sales Modules provide printing companies and their sales forces with all of the essential tools to effectively market and sell into existing customers and specific industries. To extend the value of the MARKETMOVER Targeted Sales Modules, customers can choose from several optional services available through Marketing Mentors, Inc., a provider of strategic sales and marketing support. For e-marketing, participants can select a custom landing page, automated sales routing, or personalized URL capabilities. Print providers can also create a complete corporate identity package to promote their companies.
Along with Targeted Sales Modules, MARKETMOVER Business Development Services consists of the MARKETMOVER Resource Center – a portal with a wide range of marketing and sales tools to support a growing print business; MARKETMOVER Network – a community of KODAK Product users to support distribute and print opportunities; MARKETMOVER Consulting and Training Services – a resource for Kodak’s digital printing and web to print customers; and Print Ambassador – a program designed to help drive awareness for the power of print. www.kodak.com
