A little story about a powerful business idea.

By Bob Burg and John David Mann

Most people just laugh when they hear that the secret to success is giving … Then again, most people are nowhere near as successful as they wish they were.” The Go-Giver is a wonderful tale of a young man who learns the true measure of success and reminds us all that by putting others’ interests before our own leads to extraordinary returns.

Bob Burg and John David Mann use an inspirational parable to map out five values that when executed with sincerity will bring you tremendous success and meaning to your life. The values detailed in this book reminded us of why we created CANVAS and validated our cause. Although these rules may seem simple, following through and truly living them is the challenge. If you realize that “your true worth is determined by how much more you give in value than you take in payment,” you will reach a higher level of performance and happiness.

The laws of the Go-Giver, are
1. The law of value
2. The law of compensation
3. The law of influence
4. The law of authenticity
5. The law of receptivity

The book is a quick read, but one you can read over and over again as a reminder of what is truly important. We highly recommend this book and living your life and conducting your business in the spirit of the Go-Giver.

Go to www.thegogiver.com to learn more.