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You will make more friends in a week by getting yourself interested in other people than you can in a year by trying to get other people interested in you. -Arnold Bennett

 
Brian Sullivan
Brian Sullivan, President of PRECISE Selling

Think of somebody new who you recently met who you now call friend. Why did you like them when you met them? How did they communicate with you? Chances are, you connected with them because they showed more interest in YOU than themselves. Before they started telling you all about their job, family and favorite hobby, they first asked you about yours. And they REALLY cared about the answer. They didn’t ask the question then look down to their iPhone to see who just Twittered or texted.

So the formula is simple. If you want more friends, customers and more rewarding relationships, begin every conversation this week with a question. Replace the “I think…” with “What do you think?” When selling, remove the “My product will make your life easier by…” and replace it with, “How do you think that feature will help you?” (even if you know the answer) By replacing your statements with questions, you will learn, solve, sell, lead and connect with more people than ever. And those relationships you create will become your most valued and precious asset.

To download Brian’s FREE iPhone Application of his popular sales book, 20 Days to the Top, go to www.preciseselling.com.

NEVER TELL THE RECEPTIONIST WHAT YOU ARE SELLING

 
Peter Ebner
Peter Ebner, The printing industry’s leading sales trainer

When prospecting for new business are prospects always saying “I’m not interested, I’m happy with my printer”? If so, it’s because you’re making a common prospecting mistake. Here’s how to eliminate this objection forever.

Click here to hear Peter’s weekly tip.

For more information on Peter Ebner and Ebner seminars, visit www.ebnerseminars.com.

“Successful people ask better questions, and as a result, they get better answers.” -Tony Robbins

 
Craig McConnell
Craig McConnell, President PrintGrowPro, Inc.

You’ve developed and adhered to your prospecting plan religiously. You’ve worked your way through the gate keeper. You’ve avoided voice mail hell. You’ve actually gotten the prospect on the phone, established some rapport, qualified him, gotten some personal information, uncovered some pain and he has indicated a willingness to take some time to talk with you. You’ve successfully set up that all important ‘face to face’ meeting. You’ve brushed your teeth, shined your shoes, brushed the lint off your shoulders, checked your ’gig’ line, made sure you have business cards, and you’re sitting down in front of the prospect.

Now what???????????

When you are in these early stages of the relationship you’ve got to have 10-15 good questions prepared, written down, and ready to go. The quality of your questions will dictate the quality of the relationship.

You’re looking for pain and problems.

All great sales people are smart, and smart sales people ask smart questions. In an ideal situation, they ask questions a prospect has never been asked before.

I try hard to do that in my business. Here are some of the questions I ask; the goal being to get my prospects to think about their current situations and perhaps uncover some pain.

*How successful is your sales team in converting cold calls into face to face meetings? How do you measure?
*What are you doing to insure the professional development of your sales team? How do you measure their progress?
*What percentage of your sales team made their numbers in 2009? How much new business did they develop?
*Are there things you are doing differently in 2010?

Just for kicks, I went on line to see if I could find any examples of what might be considered ‘bad’ (dumb?) qualifying questions. A few of the ’best’ are attached below. Hopefully, you’ve ever used any of them. What kind of answers might they generate?

*Would you like some information on our company and what we do?
*If you thought our company could help you improve efficiency and quality at the same time, would you want to know more?
*Can you tell me a little bit about your business?
*Can I quote on some of your upcoming projects?

Always put yourself in the prospects shoes. If you heard one of these questions would you open up (“WOW, I glad you asked; I was hoping to take the time to share this kind of information with someone that I am meeting for the very first time.”), or, would you very politely move to terminate the meeting?

If you don’t already have them, start making your list of SMART questions today; questions that find pain, get personal data, identify needs, and differentiate you from the competitors.

Have a great week, go sell something and remember, the answer to any question you never as is always going to be ‘no’.

For more information on PrintGrowPro, Inc. please visit www.printgrowpro.com.

Five Real Ways Salespeople Waste Time—and Lose Money!

 
Linda Bishop
Linda Bishop, President and Founder of Thought Transformation

What separates “best of the best” salespeople from the rest of the pack? It’s how they chose to use their time! Eliminate these time wasters and sell more.

• Stop calling on accounts with teeny-tiny payoffs. You know who I mean. That’s likable Bob. He’s the part-time designer who works out of his basement and still hasn’t upgraded from the original version of InDesign! He’s also the guy who has ten alternates on the business card job and needs sixteen papers samples—cut to size and dummied up—and after all that will tell you with great regret that he bought the job on VistaPrint because they were cheaper.

• Stop looking for leads from 8AM to 5PM, Monday to Friday. Those are prime selling hours. Use them to sell. If you need leads, look for them on the weekend or after hours.

• Stop spending hours on useless research. By useless, I mean stuff that is interesting to know, but won’t help you get an appointment or make a sale. To become a better researcher, write down the specific question you need answered in order to take the next specific step.

• Stop calling people 100 times without leaving a message. You have to call five to eight times before people believe you’re relentless. The faster you prove that by leaving a message, the faster they pick up the phone.

• Stop calling people who demonstrate by their actions they are satisfied with their current solution. If you have called a prospect twelve times in 90 days, mailed three times and sent five emails—TAKE THE HINT! They’re not interested. Let them go. Move on. You’ll sell more in the long run when you stop wasting time on people who obviously don’t want to buy.

Want to read more from Linda? Visit her blog by clicking here!

Print Solution Sales: Bridgetown Printing (Portland, OR)

Bridgetown Printing has an excellent opportunity for sales professionals seeking unlimited earnings potential. We are part of the Consolidated Graphics family, a leader in technology and print with sheetfed, web, digital, and mailing capabilities. We offer many powerful web-to-print solutions that drive recurring revenue and allow you to offer valuable solutions to your clients. If you have experience selling commercial print, mail or related services and want to grow your income by offering a more strategic, cross-media approach then this is where you belong!

Send your confidential resume to Dina Gonzales, National Recruiting Manager, dgonzales@cgx.com for immediate consideration.

Sales Rep: Spangler Graphics (Kansas City, KS)

Approaching its 70th year in operation, Spangler Graphics is a growing and leading provider of premium quality, full-service printing in the Kansas City area. Spangler is known for its 1-to-6 color work, specializing in brochures, collateral, direct mail and other marketing and advertising products. The company’s central U.S. location makes it ideal for nationwide distributions and mailings. Not only does Spangler offer in-house web, sheetfed, digital, mailing & fulfillment print technologies, but all of the capabilities of the national network that is Consolidated Graphics.

As an account executive for Spangler Graphics you can be successful calling on both small and large clients offering: customized technology solutions to include high-end variable data print programs, large format printing, point of purchase displays, packaging, flexo labels, and many other capabilities.

To learn more about Spangler and the Consolidated Graphics print network please call Recruiting Manager, Sally Hiler at 713.481.1984 or e-mail at shiler@cgx.com

Direct Mail Account Executive: Cyril-Scott (National)

It’s the on-going mission of The Cyril-Scott Company to develop effective ways to produce multi-featured print formats. With 16 heat-set web presses and unprecedented imaging capabilities, The Cyril-Scott Company is an industry innovator of in-line finishing and direct mail solutions.

We are currently seeking account executives within major markets across the country. Contact Recruiting Manager, Blake Cox at 850.597.9652 or email bcox@cgx.com to explore our company further. You’ve never seen printing quite like this!

Sales Executive: Sauers Communications (Stone Mountain, GA)

Company Description:

Sauers Communications is a family owned and full service visual communications company. The company offers turn-key creative and design services, all types of printing from digital and wide format printing to sheet fed, and web offset printing to best meet our client’s communication needs. In addition, the company offers CD/DVD replication, vehicle wraps, banners, posters, signs, and premium/promotional products. Best of all, these are all offered through a family of businesses unlike any other in the Southeast.

Job Qualifications:
Sauers Communications has an immediate opening for a Sales Executive. All candidates must have related educational or work experience in sales, marketing, communications, journalism, advertising, graphics arts, etc. Three years or more experience is desired. Candidates must have excellent written, verbal and interpersonal communication skills, the ability to make cold calls and prospect, the ability to develop new business opportunities and relationships, the ability to grow existing business relationships, and to close opportunities. The candidate must be creative and proactive in approach, a team-player, a self-starter, and an innovative problem-solver who can multitask.

Job Description:
The Sales Executive’s primary responsibility will be to develop new business thru building relationships with new prospects (70% of time) and to further grow existing customers (30% of the time). The ideal candidate will have a creative and marketing mindset. The ability to prospect, qualify, and close on accounts which will lead to new business sold is a must. We are looking to find a dynamic person to join our growing company. If you have the desire to pursue such an opportunity with a company that is greatly respected in the marketplace AND you fit the descriptions listed above… we would love to talk to you. The income potential is very strong based on a candidate’s background, skills, and experience.

Please send your cover letter, resume and requirements via email to: info@sauersgroup.com

Name Badges and Business Cards

 
Dale Rothenberger
Dale Rothenberger, VP of The Winters Group & Associates

The impact of social media to our marketing and sales channels has created an atmosphere where people will gladly tell us things about themselves and their business; while at the same time has made sales more difficult because we have lost that personal connection.

Maybe it was my Dale Carnegie training, or just that I like to talk to strangers and learn about them ……. Whatever the cause, I am routinely getting into conversations anywhere I go. (In my 2-1/2 hour flight this afternoon, I discovered that my seatmate is in the mail and fulfillment business, and now he knows all about the Winters Group & Assoc. and we’ve agreed to talk again next week.)

Ok, so I’m outgoing (and inquisitive). But I also have a habit of wearing a name badge in most business settings. I find that it makes me approachable and it breaks down barriers. Being approachable is priceless.

But you don’t need to have a nametag to walk into a room and tell people who you are. By the same token, everyone I talk to gets a business card from me. (And if I think they are connected to someone who might be a “likely prospect” I will give them two cards and ask them to pass the second on to that person.)

It’s all about getting to know who your customers are before you can sell to them. (Or is it that they are buying, we are not selling at all).

One rule remains unchanged: If the salesperson invests more time uncovering his prospect’s process and timeframe for taking action in the early stages of the selling cycle, he’ll spend less time later trying to solve “problems” that don’t need solving.

In today’s world, every lead needs to be qualified. Just as important, every prospect needs to be nurtured to the point of when ready to buy, we’ve gained top of mind position.

For more information on The Winters Group and Associates, visit www.wintersmg.com.

“When we treat each other fairly, work together, and have the desire to create greatness, our potential turns to possibility.” -Gary Guller, First One Armed Man to Climb Mt. Everst

 
Brian Sullivan
Brian Sullivan, President of PRECISE Selling

You can’t do that. You are out of your league. They are going to think you are stupid. It’s not your place. Leave well enough alone. There is nothing wrong with playing it safe! No doubt we have all heard words like this at times in our life. But I have realized something about top performers like explorer Gary Guller. They have a way of simply ignoring those who doubt themselves and doubt others. They will NOT let the negative influence of others affect their rise to the top. And I have noticed another thing about top performers. While getting to the top is fun for them, often the real blast comes from helping others reach beyond their perceived potential.

For example, on May 30 2003, one armed climber Gary Guller reached the summit of Mt. Everest, dropped to his knees and cried, realizing he just made history. But perhaps an even greater moment in his life came just seven weeks earlier when he, despite the odds, led a team of disabled explorers to Everest Base Camp at 17,500 ft. And here is something most folks don’t know. Only 1 in 10 climbers ever reach the base camp of Mount Everest…and these people did it in wheelchairs, with prosthetic limbs and a host of other disabilities.

So what’s the point? Well no doubt Gary and his team of very “abled” explorers heard the naysayers say there was no way it was possible. They can’t do that. They are out of their league. But Gary would tell you this. Don’t believe it when others tell you that you are not capable. They are WRONG. How does he know? Because he saw the tears of thanks in the eyes of the disabled friends he led. He stood on the top of the world, witnessed the greatness of the human spirit and looked down at a world full of potential. The potential that is in YOU right now. So this week, as your own doubtful mind or the cynical minds of others tells you how so many things are impossible, fight back! Because this is the year you will turn your potential into amazing possibility. See you at the TOP!

Brian Sullivan is the author of the book 20 Days to the Top. To learn more, go to www.preciseselling.com.

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Neenah Paper

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Interlink One

Millmar Paper


Unisource

ASI

Cyndie Shaffstall